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Laura Geller Makeup Expands ULTA Partnership

Makeup company and ULTA enter all-store brand partnership.

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By: Jamie Matusow

Editor-in-Chief

Laura Geller Makeup, headquartered in New York, announced an all-store brand partnership with ULTA beginning in August 2011. The Laura Geller Makeup products will be available in more than 400+ ULTA locations throughout the U.S.In addition to retailing Laura’s signature collections, such as her Baked foundations, Spackle Under Makeup Primers, The Real Deal Collection and other face, eye and lip products, ULTA will also have exclusive kits like Flawless in a Flash and special selections like the Baked & Beautiful kit.

The brand will also support the expanded ULTA availability with a gift-with-purchase program, and select personal appearance and artistry events in several top stores across the country.In addition, Laura Geller Makeup will have an increased presence on ULTA.com.

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